Internet traffic data leaves no room for doubt: video is the language of the internet. Services such as YouTube, Netflix or Vimeo dominate data traffic, be it overall or on mobile devices. Besides, its yearly growth is unstoppable.
Venture capital firm Kleiner Perkins Caufield Byers states that data consumption through internet video comprised 64% of total data consumption in 2014, 55% in the case of mobile devices, which shows incredible yearly growth. The presence of your company on the Internet will be incomplete if it lacks video content.