Data consumption on the
Internet per video

Internet traffic data leaves no room for doubt: video is the language of the internet. Services such as YouTube, Netflix or Vimeo dominate data traffic, be it overall or on mobile devices. Besides, its yearly growth is unstoppable.

Venture capital firm Kleiner Perkins Caufield Byers states that data consumption through internet video comprised 64% of total data consumption in 2014, 55% in the case of mobile devices, which shows incredible yearly growth. The presence of your company on the Internet will be incomplete if it lacks video content.

2012
57%
2013
62%
2014
64%

Video consumption in
mobile devices

In this case, content is essential: it has to be dynamic, attractive and adapted to the consumers’ habits of internet media consumption, while finding a contemporary image in concordance with an ever changing world and hooking up clients through virality.

Quality should not be disdained. Compression and definition must be seriously examined so as to allow for the videos to load quickly on any device while preserving maximum image quality in every situation.

2012
50%
2013
52%
2014
55%